PRIVACY POLICY
1. Who We Are
PMU Master Boutique
Maarten Kruytstraat 30
2202 GX Noordwijk
Netherlands
Email: info@pmumasterboutique.nl
Phone: +31 (0) 6 1000 7998
Website: https://www.iconicpmu.nl
We are responsible for the processing of your personal data as described in this Privacy Policy.

2. What Data We Collect
We collect and process the following personal data:
Contact details such as your name, email address, and phone number.
Appointment information such as the date, time, and service you booked.
Communication data such as messages you send us via contact forms, email, or chat.
Technical data automatically collected when you visit our website, including your IP address, browser type, device information, and operating system.
Usage data such as which pages you visit, how long you stay, and what you click on.

3. Why We Process Your Data and Legal Basis
We process your personal data for the following purposes:
To confirm and carry out your appointment. This is based on the performance of a contract.
To respond to your questions and handle any complaints. This is based on our legitimate interest.
To send you appointment reminders and confirmations. This is based on the performance of a contract.
To improve our website and services. This is based on our legitimate interest.
To send you a newsletter or marketing messages, but only if you have given your explicit consent. This is based on your consent.
To comply with legal obligations, such as keeping invoices for tax purposes. This is based on a legal obligation.

4. Cookies
Our website uses cookies. Cookies are small text files placed on your device when you visit a website.
We use the following types of cookies:
Essential cookies are necessary for the website to function properly. They cannot be turned off. These include cookies for security, session management, and basic functionality.
Analytics cookies help us understand how visitors use our website. They collect information about which pages are visited, how long is spent on the site, and any errors encountered. These cookies are disabled by default and are only activated if you give your consent.
Marketing cookies are used to track visitors across websites to display relevant advertisements. These cookies are disabled by default and are only activated if you give your consent.
You can manage your cookie preferences at any time by clicking the cookie settings icon on our website or through your browser settings. Please note that disabling essential cookies may affect how the website works.

5. How We Share Your Data
We do not sell your personal data. We may share your data only in the following situations:
With service providers who help us run our website and business. This includes our hosting provider, analytics provider, and booking system. These providers process data only on our instructions and in compliance with GDPR.
If required by law, we may share your data with law enforcement or regulators. This is based on a legal obligation.
We ensure that all third-party service providers comply with GDPR requirements.

6. How Long We Keep Your Data
We do not keep your personal data forever. We keep it only as long as necessary for the purposes for which it was collected.
Contact and appointment data is kept for three years from your last interaction with us.
Marketing data is kept until you withdraw your consent.
Technical and usage data is kept for 12 months.
Invoices and financial data are kept for seven years as required by Dutch tax law.
After the retention period ends, your data is securely deleted or anonymized.

7. Your Rights Under GDPR
Under European data protection law, you have the following rights regarding your personal data:
Right to access: You can request a copy of the personal data we hold about you.
Right to rectification: You can ask us to correct inaccurate or incomplete data.
Right to erasure (right to be forgotten): You can request that we delete your personal data. This is not absolute and may not apply in certain situations, such as when we are required to keep data for legal reasons.
Right to restrict processing: You can ask us to limit how we use your data in certain circumstances.
Right to data portability: You can request a copy of your data in a structured, machine-readable format to transfer to another service provider.
Right to object: You can object to processing that is based on our legitimate interests or for direct marketing purposes.
Right to withdraw consent: If we rely on your consent (for example, for marketing emails or analytics cookies), you can withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing before the withdrawal.
Right to lodge a complaint: If you believe we have violated your rights, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
To exercise any of these rights, please contact us using the details in Section 12. We will respond within one month.

8. Withdrawal of Consent
If you have given consent for specific processing activities, you can withdraw it at any time:
For marketing emails: Click the "Unsubscribe" link in any email we send you.
For cookies: Adjust your preferences in the Cookie Settings on our website.
For all other processing: Use the Withdrawal of Consent form on our website at https://www.iconicpmu.nl/withdraw-consent or contact us directly.
Once you withdraw consent, we will stop processing your data for that purpose.

9. International Data Transfers
We store your data on servers located within the European Economic Area (EEA) whenever possible. If we need to transfer your data outside the EEA, we will ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

10. Data Security
We take appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, alteration, or disclosure. This includes using SSL/TLS encryption for data transmission and restricting access to personal data on a need-to-know basis.
No method of transmission over the Internet is 100 percent secure. You use our website at your own risk.

11. Children's Privacy
Our website is not intended for children under 16 years of age. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately so we can delete it.

12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised "Last updated" date. For significant changes, we may notify you by email or through a notice on our website.
We encourage you to review this Privacy Policy periodically.

13. Contact Information
If you have any questions about this Privacy Policy, wish to exercise your rights, or have a complaint, please contact us:
PMU Master Boutique
Maarten Kruytstraat 30
2202 GX Noordwijk
Netherlands
Email: info@pmumasterboutique.nl
Phone: +31 (0) 6 1000 7998
Withdrawal of Consent form: https://www.iconicpmu.nl/withdraw-consent
Cookie Settings: Click on the cookie icon on our website

14. Right to Complain to the Supervisory Authority
If you are not satisfied with how we handle your personal data or respond to your request, you have the right to lodge a complaint with the Dutch Data Protection Authority:
Autoriteit Persoonsgegevens (AP)
Postal address: Postbus 93374, 2509 AJ Den Haag, The Netherlands
Website: https://autoriteitpersoonsgegevens.nl
Phone: +31 (0)70 888 85 00
Noordwijk aan Zee
+31 0 610007998
09:00 – 20:00
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